Trustly

What the company does

Trustly moves money directly between a customer's bank account and a merchant without a card in the middle, using bank authentication. In gambling that matters for cost, for payout speed and for verification, because the bank has already identified the account holder.

Pay N Play is the product the industry associates with the company. It allowed a player to deposit and begin playing without filling in a registration form, with identity taken from the bank transfer itself. The idea reshaped onboarding in the Nordic markets and influenced how regulators think about verification, since a regime that requires checks before the first stake and a product that removes the registration step have to be reconciled.

Account-to-account payment is now standard in several markets, with national instant payment systems such as Pix in Brazil and iDEAL in the Netherlands playing the equivalent role.

Where this sits in the supply chain

Processors, wallets and account-to-account providers that move deposits in and withdrawals out. Gambling is treated as high risk by the card networks, which is why the sector has its own specialist payment businesses.

All companies filed under payments