Copenhagen
Better Collective
The largest listed gambling affiliate, which has moved from comparison sites into owning sports media outright.
Gambling.com Group
A listed affiliate group built around a small number of high-value domains.
What the company does
Gambling.com Group's approach rests on owning a handful of exact-match domains that carry authority in search by virtue of their names, supported by comparison and bonus content across several markets. It is listed in New York, which is unusual for an affiliate business and reflects its American revenue mix.
The group has also expanded into data and tools, acquiring businesses that provide odds comparison and betting data, which moves it slightly away from pure referral revenue. Affiliates with an audience that returns for information rather than only for a bonus code have a more stable position, and the whole sector has been moving in that direction.
Where this sits in the supply chain
Publishers that send players to operators and are paid by results, through revenue share, a fee per acquired customer, or a mixture of the two. In several markets they are now licensed in their own right.
Questions about Gambling.com Group
Also in affiliate and media
Malta
Catena Media
A Malta-based affiliate group that concentrated on the United States as European search traffic became harder to hold.