Copenhagen
Better Collective
The largest listed gambling affiliate, which has moved from comparison sites into owning sports media outright.
Reference last reviewed 27 October 2026
Publishers that send players to operators and are paid by results, through revenue share, a fee per acquired customer, or a mixture of the two. In several markets they are now licensed in their own right.
| Company | Based in | Founded | Ownership |
|---|---|---|---|
| Better Collective | Copenhagen | 2004 | Listed in Stockholm |
| Catena Media | Malta | 2012 | Listed in Stockholm |
| Gambling.com Group | Dublin | 2006 | Listed in New York |
Copenhagen
The largest listed gambling affiliate, which has moved from comparison sites into owning sports media outright.
Malta
A Malta-based affiliate group that concentrated on the United States as European search traffic became harder to hold.
Dublin
A listed affiliate group built around a small number of high-value domains.