Stoke-on-Trent
bet365
The largest privately held operator, and the company that made in-play betting the centre of the sportsbook.
Operators
The companies that hold the relationship with the player: they take the stake, hold the account, pay the winnings and carry the licence in each market they serve. Almost everything else in this directory exists to supply them.
| Company | Based in | Founded | Ownership |
|---|---|---|---|
| bet365 | Stoke-on-Trent | 2000 | Privately held |
| Betsson | Stockholm and Malta | 1963 | Listed in Stockholm |
| DraftKings | Boston | 2012 | Listed in New York |
| Entain | London and the Isle of Man | 2004 | Listed in London |
| evoke | London and Gibraltar | 1997 | Listed in London |
| Flutter Entertainment | Dublin | 2016 | Listed in New York |
| Kindred Group | Stockholm and Malta | 1997 | Acquired by La Française des Jeux |
| Lottomatica Group | Rome | 1990 | Listed in Milan |
| Rush Street Interactive | Chicago | 2012 | Listed in New York |
| Superbet | Bucharest | 2008 | Privately held, with institutional investment |
| Tipico | St Julian's, Malta | 2004 | Privately held |
Company profiles
Stockholm and Malta
Betsson
A Nordic multi-brand operator with one of the longest corporate histories in the sector.
Boston
DraftKings
The American operator that converted a daily fantasy sports audience into one of the two leading sportsbooks.
London and the Isle of Man
Entain
A multi-brand operator group built by acquisition, and half-owner of BetMGM in the United States.
London and Gibraltar
evoke
The renamed 888 Holdings, which acquired William Hill's non-American business and now operates both brands.
Dublin
Flutter Entertainment
The largest operator group in the industry, assembled through mergers and built around FanDuel in the United States.
Stockholm and Malta
Kindred Group
The group behind Unibet, acquired by the French state-controlled lottery operator in a landmark cross-sector deal.
Rome
Lottomatica Group
The largest operator in the Italian market, combining online brands with a wide retail network.
Chicago
Rush Street Interactive
An American operator that built a Latin American business alongside its domestic one, unusually for its size.
Bucharest
Superbet
A Romanian operator that grew from retail betting into one of central Europe's larger online businesses.
St Julian's, Malta
Tipico
The leading sports betting brand in Germany, built on a franchised retail network alongside its online business.