8 min read
How affiliate deals work
Revenue share, cost per acquisition and hybrid deals, plus the clauses that decide who actually carries the risk.
Marketing and affiliates
Acquisition economics, how affiliate deals are structured, bonus costing, and advertising rules that differ sharply by market.
Customer acquisition is the largest controllable cost in the industry and the most heavily regulated activity in it. Several markets have banned gambling advertising outright, others restrict bonuses, and a few license the affiliates that promote operators, so the same acquisition plan is rarely legal in two countries at once.
Explainers on this topic
8 min read
How a bonus is costed
Wagering requirements, game weighting and bonus abuse: why a free bet is an accounting exercise rather than a gift.
8 min read
How advertising rules differ by market
From an open market with a code of practice to an outright ban, with watersheds, sponsorship limits and bonus prohibitions in between.