Kindred Group

What the company does

Kindred was founded as Unibet in 1997 and renamed in 2016 as it became a multi-brand group. It was for years the most transparent operator in the industry on one specific measure: it published the share of its revenue coming from customers showing signs of harmful play, a disclosure no competitor of comparable size was willing to make.

The group was acquired by La Française des Jeux, the French state-controlled lottery and betting operator, in a transaction completed in 2024 and 2025. The deal mattered beyond the companies involved because it brought a commercial multi-market operator inside a former state monopoly, a combination the industry had discussed for years without seeing executed at scale.

Kindred also owned the game studio and aggregation business Relax Gaming, an example of an operator holding a supplier that sells to its own competitors.

Where this sits in the supply chain

The companies that hold the relationship with the player: they take the stake, hold the account, pay the winnings and carry the licence in each market they serve. Almost everything else in this directory exists to supply them.

All companies filed under operators